Viacom publiceert steeds met mondjesmaat resultaten van hun onderzoeken. In een nieuwe post bekijken ze hoe verantwoord kinderen vandaag zijn. Eerdere resultaten uit de zelfde bevraging van meer dan 60000 ouders en kinderen in 24 landen toonden al hoe ouders in onzekere tijden overslaan naar overbescherming. Nu beschrijven ze de kinderen en ze vermoeden een causaal verband. Dit is echter met deze data moeilijk te zeggen.
Wat stellen de onderzoekers van Viacom zoal vast;
Global kids today are responsible and like to play by the rules. For most, rebellion is not all that tempting—80% disagree that “it’s cool to break the rules” and 40% claim they never break rules. Doing well in school is a key concern, with 72% of kids saying it’s something they worry about. At home, almost all kids have at least one household chore, with the most common being keeping their room clean (80%), pet care (40%), taking out the trash (39%), and washing dishes (33%).
Kids are raised to feel special, but they’re also prepared to work hard to achieve. More than 8 in 10 global parents feel that it’s their responsibility to make sure their child feels special no matter what. As a result, kids are raised to value their own uniqueness.
They make a priority of doing their best over being the best. Nearly 8 in 10 (78%) believe that nothing matters more than doing their best. An even larger percentage (86%) agrees that it’s better to try their best and not succeed than not to try at all.
Though kids expect their efforts to be recognized, winning has its place (and talent does prevail!). Nearly 3 out of 4 global kids (73%) agree that when there’s a competition, everyone should feel like a winner. They want their hard work to be appreciated—but for many, this rings hollow. More than 6 in 10 (62%) think it feels less special to receive an award if everyone gets one. For a large segment it’s important to win, with 6 in 10 saying they consider themselves to be very competitive.
Kids value working together and compromising for the greater good. Many kids want to make a contribution and feel part of something bigger. About 8 in 10 (79%) believe it’s important to help people in the community. More than half (54%) have taken part in an effort to raise money for charity in the last year. They also care about the planet, with 88% agreeing that people have a responsibility to protect the environment.
Peer power (and persuasion) trump peer pressure. More than 7 in 10 (72%) believe their age group has the potential to change the world for the better. And their fellow peers’ opinions can be powerful. For 72%, a friend’s rejection hurts more than breaking a leg and nearly 6 in 10 (58%) worry about disappointing friends.