Tieners evolueren van ‘Yes, We Can’ naar ‘Keep Calm and Carry On’ (MTV-onderzoek)

Gisteren publiceerde MTV in de VS een nieuwe studie gebaseerd op een onderzoek bij 1800 14 to 17-jarigen. De muziekzender stelt vast dat dit niet meer de zelfde jongeren zijn als hun bekende ouder broers en zussen van de Millennials. Niet zozeer omdat er een nieuwe generatie zou zijn, wel omdat zij effectief opgroeien in een wereld vol (economische) crisis.

De titel van het rapport is duidelijk “Young Millennials Will Keep Calm & Carry On”. Enkele cijfers en inzichten die ik kon vinden uit het rapport:

• Over three-quarters of Millennials today ages 14-17 “worry about the negative impact that today’s economy will have on me or my future”
• 60% of 14-17 year olds say “I believe that my generation will be worse off than my parents’ generation” and 60% feel “very stressed about getting into a good high school or college”
• In 2010, 71% of young Millennials agreed with the statement “If I want to do something, no one is going to stop me” versus only 51% in 2013
• 69% say “I put more pressure on myself than others put on me”
• Over one-third of younger Millennials agree they “plot out escape plans when in public places, because of events like Sandy Hook”
• Although half are scared of violence at school, they seem to have adopted a practical “Keep Calm and Carry On” mentality

Tech Homesteaders & Mono-tasking
Unlike older Millennials who were pioneers in the “Wild West” of social media, today’s young Millennials are “tech homesteaders” – more savvy about how to use technology, interested in building “gated” groups, curating, filtering and choosing to selectively unplug.

They are also consciously taking time to self-soothe, disconnect, de-stress, de-stimulate and control inputs. They increasingly “mono-task” and focus on immersive hands-on activities like baking, sewing or crafting. Some claim their dependence on social media is overrated: one girl says “My parents Facebook more than I do.”

• 8 in 10 young Millennials agree that “Sometimes I just need to unplug and enjoy the simple things”
• 82% of young Millennials agree “when I’m stressed or overwhelmed, I like to stop and just do one thing at a time”
• More than half (57%) of young Millennials like to take a break from technology to make things with their hands

Xer Parenting
Younger Millennials are heeding the advice of their pragmatic Gen X parents, who don’t say “the world is your oyster” but rather “you’ve got to create your own oyster”:

• 84% of 14-17 year olds say “I know why I shouldn’t do something, because my parents explain the consequences to me”
• In 2013, 68% of young Millennials agree with the statement “My parents are like a best-friend to me,” an increase of 10% from 2010 where 58% agreed
• 84% agree “It’s really important to always be prepared and have a plan”

Specializing
Young Millennials are consummate brand managers, honing their unique personal brand to stand out and specialize in a world that’s increasingly competitive (whether that’s in terms of obtaining a following online or getting into college). They are “DIY Learners” and leverage YouTube videos and niche online communities to delve into the intricacies of their passion. Many have established a unique voice in Tumblr or Instagram as the person who posts photos related to “all things neon” or “romantic Victorian” or “90′s grunge.”

• 84% say “I love being an expert in things,” while 78% claim “someone I know would consider me an expert in at least one thing”
• 7 in 10 say “I learn how to do things on YouTube” or “I go to YouTube for DIY videos”

Hyper-Filtering
This is the first generation of “digital latchkey kids.” Though increasingly physically protected by parents, teens’ web behavior is not as closely monitored. But like Gen X latchkey kids who created their own rules and regimes while parents worked, youth today are surprisingly filtering out what’s overwhelming to them online:

• About 7 in 10 say I have the freedom online to go anywhere or do anything I want
• 88% try to avoid cruel videos online
• 76% try to avoid people being mean to each other
• 74% try to avoid videos about violence

In addition, they are slimming down their social networks and finding niche/private places to share in a controlled environment, whether it’s Snapchat or a locked Instagram feed.

Wil je trouwens het verhaal kennen achter het ‘nieuwe’ motto? Check hier.

Nog een vliegende robot-ober, nu voor een rijst-burger

Zou ondertussen geen enkele school overwegen om een diploma af te leveren met een quadcopter?

Een hoop inspiratie in het Fuel Trend rapport van april en mei 2013

12 disruptieve technologieën die te wereld veranderen

Dit overzicht vat een rapport van McKinsey samen, ik vond de samenvatting hier:

En hoe gaan ze precies de wereld veranderen?

De belangrijkste internet trends van 2013 volgens KPCB

Na spotted-pagina’s, typisch-pagina’s, nu parels op Facebook (het zijn terug examens!)

Bijna 7000 vind-ik-leuks voor een Facebook-pagina op 24 uur? Het moet bijna examens zijn!

En ja, na de vorige pagina’s, Spotted (naam school) of typisch (naam school), nu Parels van de KULeuven (en nee, het gaat niet om Rik Torfs) of Parels van de Arteveldehogeschool, of …

Eerder professionele foto’s van mooie vrouwelijke en mannelijke studenten. Het is eens iets anders dan de ‘h**ren’-pagina’s van rond nieuwjaar.

Voorlopig lijkt het trouwens behoorlijk positief, welke opleiding of instelling heeft de knapste studenten? Succes met de examens!

(Thanks voor Jeroen Thys voor de tip!)

Wat zou de wereld kunnen zijn met Google Glass? (video)

Voor alle duidelijkheid, dit is een visie van Digital Playground, niet van Google en dus het is niet zo dat dit dus nu al allemaal mogelijk is.

Ik vond de video via @dadovanpeteghem.

Het kan natuurlijk ook misgaan, en dan krijgen we dit soort wereld…

Videolezing van Tom Palmaerts over belang van rust… Dreamotion

Ik weet nog dat ik vrij laat die vrijdagavond voor deze lezing een telefoontje van Tom kreeg. Hij had een plan. Een beetje raar. Hij vroeg me niet echt of hij het wel zou doen, nouja, ik wist sowieso dat hij het zou doen. Het zorgde er voor dat deze lezing op het STIMA-congres een van de meest beklijvende werd dit jaar.

 

Is er sprake van een mobiele revolutie? (Infografiek)

Vond deze via Infographic List:

Jongeren en geloof: iedereen heeft het recht op zijn eigen geloof (maar we geloven niet in georganiseerd geloof)

Mondjesmaat worden er resultaten gelost van de grote Viacom-bevraging bij 16000 jongeren tussen 9 en 30 wereldwijd.

De nieuwe blogpost die verscheen gaat specifiek over geloof en wat blijkt: enerzijds heeft iedereen recht op zijn eigen geloof, maar tegelijk is er een groot wantrouwen bij veel jongeren in georganiseerd geloof en er bestaat een groot onderscheid tussen geloof en spiritualiteit:

In exploring Millennial attitudes toward religion, faith and spirituality across the globe, we found that overall, this generation believes that everybody should have the right to choose their own religion. But their openness and tolerance are also marked by distrust in organised religion, as well as distinctions between faith and spirituality in some countries. On average, only 9% of Millennials say they trust their religious leader and only 10% name “religious leader” among the top 5 inspirational people or bodies of people in their lives (compared to 19% for celebrities and 14% for sports stars).  In terms of trust in religious leaders (who could be anyone from a local priest, preacher, imam or rabbi to the Pope), South Africa comes out strongest with a score of 29% trust – still a relatively small minority – followed by USA on 24% and Turkey on 17%.  Trust in religious leaders is lowest in France (2%), Japan and Spain (both 3%).

Overall, we see religion still having some hold among Millennials in Egypt, Saudi Arabia, Turkey, South Africa, Brazil and India – but in contrast, Millennials in China, Russia, Japan and many of the Western European countries – including traditionally Catholic countries such as France, Spain and Italy – demonstrate ever more secular attitudes.

In the world of Millennials, spirituality and faith are, for the most part, closely aligned.  While there are a handful of countries – for example, Egypt and South Africa – where religion carries greater weight among the concerns of young people, in most countries our data demonstrates similar patterns of engagement with spirituality vs caring about faith/religion (31% and 33% respectively).  Indeed, there is significantly higher emphasis on spirituality than faith/religion in Japan, Russia and China.

In this era of openness, tolerance and flexibility – key traits of the Millennial mindset – young people are characteristically positive about the right of people to practice whatever faith or religion they choose:  on average, almost 9 in 10 – and the only countries where the level dips below 4 in 5 are Saudi Arabia and Japan.

However, although strongly in favour of religious tolerance, other indications show that, with the exception of a small sub-set of countries, the Millennial generation is somewhat less actively involved in practicing religion.

Moreover, unlike the relatively uniform pattern we see in terms of people’s rights to practice religion, the extent of support for people’s responsibility to practice religion varies considerably between countries.

On average, only 14% of Millennials globally place “having faith/religion” among their top 5 sources of happiness – ranked #15 from a list of 20 potential happiness drivers.  The level increases to above 20% in only 7 of the countries surveyed (Egypt, Saudi Arabia, South Africa, Mexico, USA, Brazil and Turkey), with the score dropping significantly in several countries (Sweden, Germany, Spain, China and Russia, for example).

On average, 20% globally turn to prayer as a way to relax when feeling stressed.  The countries where this is more likely to be the case correlate strongly with those where faith/religion is a source of happiness (and conversely we find lower scores in countries where faith/religion has little bearing on happiness).

While for the most part young people around the world share increasingly similar values and attitudes to the world around them, the matter of faith and religion is one which continues to provide a point of difference today.  However, given the almost globally low trust we have seen placed in organised religion and the people who represent it, we could be looking at a future in which a more personal form of spirituality may come to hold ever greater importance in the lives of young people around the world.

Over het deel van het onderzoek dat specifiek ging over geluk verscheen onlangs de volgende infografiek: